Why Zyenika


Zyenika was born out of the daily struggle of a mother and daughter, suddenly dealing with life-changing illness and disabilities. Soumita lost over 80% mobility to psoriatic arthritis. Many everyday functions became difficult. The first place where she needed help was in dressing up. She had to invite someone in what used to be the most private daily routine. Even with help, the process of dressing up was always painful.

Amita, her mother, and primary caregiver dreaded the painful process of dressing up Soumita every day. She was frustrated seeing her daughter shy away from social and professional meetings because she couldn’t get into any of the available clothes. So as Soumita decided to outsmart the crippling pain with trendy beautiful designs that are made easy to wear without adaptations that are not obvious to the eye, Amita got the business running.

As Soumita started drawing on the mobile app with her only functional finger, Amita did all the legwork (literally!) to execute the designs. Zyenika is their home, open to everyone who is looking for choice, independence, and dignity in style!