Zyenika is India's pioneer inclusive fashion brand. We stitch a little magic to your clothes. They suit your body's needs and challenges and bring out your unique personality!
Zyenika’s adaptive clothing helps people with various conditions – frozen shoulders, Arthritis, Spondylitis, Poor grip, Weak nerves, Spinal cord injuries, Fractures, Musculoskeletal disorders, Parkinson’s, Peripheral neuropathy, Muscle dystrophy, Cerebral Palsy, Down syndrome, Urinary incontinence, and Autism.
In fact, many senior citizens, people with obesity and those under post operative care have appreciated these garments.
Zyenika is a women-led organisation. Our mission is to empower people with dignity and the right to choose.
Our customers are happy owners of clothes that fit them, designed keeping them in mind and often with them.We also strive to be have a more inclusive team and ensure more dignified livelihood opportunities for marginalised sections of the society as our suppliers and workers.
We are nurtured by GIAN (Grassroots Innovations Augmentation Network), Ahmedabad at the ideation stage.
Zyenika was born out of the daily struggle of a mother and daughter, suddenly dealing with life-changing illness and disabilities. Soumita lost over 80% mobility to psoriatic arthritis. Many everyday functions became difficult. The first place where she needed help was in dressing up. She had to invite someone in what used to be the most private daily routine. Even with help, the process of dressing up was always painful.
Amita, her mother, and primary caregiver dreaded the painful process of dressing up Soumita every day. She was frustrated seeing her daughter shy away from social and professional meetings because she couldn’t get into any of the available clothes. So as Soumita decided to outsmart the crippling pain with trendy beautiful designs that are made easy to wear without adaptations that are not obvious to the eye, Amita got the business running.
As Soumita started drawing on the mobile app with her only functional finger, Amita did all the legwork (literally!) to execute the designs. Zyenika is their home, open to everyone who is looking for choice, independence, and dignity in style!