Zyenika is India’s first brand of readymade adaptive clothing! We weave thoughts and threads to designs outfits suited to your body’s needs and challenges, bringing out your unique personality
A person with physical challenges knows how difficult or cumbersome and even painful something as basic and necessary as clothing can be. These challenges may be mild, moderate, or severe.
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Zyenika is a women-led organisation. Our mission is to empower people with dignity and the right to choose.
Our customers are happy owners of clothes that fit them, designed keeping them in mind and often with them.We also strive to be have a more inclusive team and ensure more dignified livelihood opportunities for marginalised sections of the society as our suppliers and workers.
We are supported by GIAN (Grassroots Innovations Augmentation Network), Ahmedabad at the ideation stage.
Why Zyenika
Zyenika was born out of the daily struggle of a mother and daughter, suddenly dealing with life-changing illness and disabilities. Soumita lost over 80% mobility to psoriatic arthritis. Many everyday functions became difficult. The first place where she needed help was in dressing up. She had to invite someone in what used to be the most private daily routine. Even with help, the process of dressing up was always painful.
Amita, her mother, and primary caregiver dreaded the painful process of dressing up Soumita every day. She was frustrated seeing her daughter shy away from social and professional meetings because she couldn’t get into any of the available clothes. So as Soumita decided to outsmart the crippling pain with trendy beautiful designs that are made easy to wear without adaptations that are not obvious to the eye, Amita got the business running.
As Soumita started drawing on the mobile app with her only functional finger, Amita did all the legwork (literally!) to execute the designs. Zyenika is their home, open to everyone who is looking for choice, independence, and dignity in style!